Conventions in my Digipak

For my digipak I have mostly stuck to pop conventions. This help my audience to identify the genre; if they did not previously know the artist they can predict her music genre.

For example, like most pop albums, my digipak featured four pictures of my artist. The cover photo is a close-up shot, which creates a sense of familiarity; you would never usually be that close to someone without knowing them well. Pop artists usually use many images of themselves to promote their image, but to also please fans (fans of pop artists are usually interested in the ‘whole-package’ rather than just the music). Therefore I have followed this convention.

The use of a colour scheme is also conventional. Throughout the digipak I have used this scheme in order to visually link the different aspects. The colour I used the most was pink, with my artist’s hair standing out due to being very unnatural. This is very iconic and recognisable, and so makes the digipak stand out.

Many pop digipak booklets feature images of the artist, for example Beyoncé’s 4 album. I developed this convention by editing the photo so that it became a mirror image. I think that this makes it look unique while also appropriate for a pop album.

With the disk I challenged what is conventional- usually the disk will be fairly simple, with only a bit of text. I instead used an image of my artist after gaining inspiration from Nicki Minaj. While Minaj’s image is considerably different to Palmer’s, I really liked the look of this and it spurred me to challenge the norm.