Digipak Decisions

My digipak cover was mostly inspired by Pixie Lott. Though my research I found that this cover appealed the most to the audience I am targeting. Therefore I similarly kept the cover fairly simplistic, with a close-up shot of the artist. I also used white text so that the words stand out.
I also used feedback to make a decision about my back cover, for which I couldn’t choose between several versions. This gave me an unbiased view of with border and text colour looked best. The image on the back fits conventions as it is a mid-shot. Albums tend to have a more distant image to reveal the artist’s costume and to add variety. I also had Palmer look back over her shoulder. This adds a sense of realism to the digipack, if you flip to the front, it is as though she has turned back; the images are spatially logical.
Because I was challenging conventions for the disk, I decided to compensate and make the disk simple by not adding text (only the record label logo). By developing this convention the disk is both unusual and elegant.